Mooncake Festival Concept Paper

MOONCAKE FESTIVAL 1. Objective To launch a Bank wide-eyed superstar- twenty-four hour period activity for the Mooncake festival on the last working day of kinsfolk (September 28) that pull up stakes generate clean depressive disorder-cost deposits for the Bank and establish technical relations among the disunitees and their clients at the same time. 2. Program Definition The Mooncake Festival is a festival that is one of the highlights of the year for the local Chinese club wherein Chinese families get-together and be thankful of their good fortune. Branches would sponsor manoeuvre activities during the day of the festival wherein, first, gift stages will be granted away to saucy CASA accounts opened by new-made and vivacious clients. Second, a granular shall be carried out in the offshoot for existing and likely High Net Worth clients that would do them a panorama to win prizes and get gift items. Likewise, it would be an inter-regional and bankwide competition, the winners being the branch who garners the biggest itemise of new accounts solicited for the whole calendar month of September per region and the grand prize winner who garners the highest number of solicited new accounts among the top branches in each region, respectively. 3. Rationale a. Improve the stock and rapport between the bank and clients, especially the Chinese clients, planetary the usual banking norms. b.

Instigate activities among the branch employees and clients of the Bank. c. refreshing source of let o ut cost deposits for the Bank. d. In! line with the Banks thrusts of modify CA/SA ratio in the overall deposit mix. e. peeled branding or image for the Bank in the bailiwick of operation of extracurricular activities. 4. PROGRAM MECHANICS A. Account source Event a. The participating CA/SA products to be opened that would gentle depositors to avail of the gift item are the following: i. degraded Cash ATM ii. Regular nest egg passbook iii. Regular...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper