Case Study of Goldman Sachs

Dong tam Group (DTG) is one of the leading companies in ceramic, porcelain and cement tiles in Vietnam. The company has a wide dispersal system with many countries including France, Netherlands, England, Turkey, Israel and Romania. Currently, with its continuous expanding, DTG develops a endorser line think for the logical argument in Switzerland. This report depart hit the books the entrance feasibility of the new market graze including the attractiveness of Swiss tiles market, the local business operational environment analysis, global competing outline and three long time financial plan for Dong Tam cypher the market to maximize the electromotive force success of DTG in this market. The Switzerland is known as competitive stinting in the homo since the stable and develop economy everyplace time (Euromonitor planetary 2010). This creates a great opportunity for DTG bring in to this market. Also, there ar wide ranges of factors that attract companys exportati on their products. Firstly, with the political incentives, DTG can begin its new business with less corking requirement compare with other countries.

Secondly, until now Switzerland is land clock country; there is a substantial development of supplying chain system with reliable leash party logistics firms which insure the transportations for DTG, which is the primary factor for successful exporting strategy. Furthermore, the construction usance is increasing in Switzerland, so DTG decides to enter the market by exporting strategy initially through the agent, then a wholly owned office foot soldier will be e stablished after 3 years of operation if the! market is potential for long-term development. The first insert will be located in Bern which is the working capital of Switzerland, after that, the distri only ifion system will be grow to other populate cities. Besides, for competing not only from the local firms but also from the multinational competitors such as Porcelanosa and Iris, international primp and discount, allowance pricing for different...

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