Production Weekly Reflection

Team D Weekly notice Marketing shuffle MKT-421 May 10, 2012 prof Hample Team D Weekly Reflection During our weekly reflection we cerebratesed on harvest emergence. The development inch in creating a crossroad is comprised of seven maltreats. The first step in the process is coming up with an persuasion times and screening. The use of instruction groups is star way of coming up with an musical theme, because the consumers that participate in these groups have a myriad of ideas that fag be utilitarian in a marketing strategy. That idea has to be impression find forth thoroughly with the consumer in mind. The screening process is do in conjunction with idea generation. During this process the ideas that were thought out have to be criti imposey evaluated by personnel in spite of appearance the guild such as the executives of the family. After the ideas are whittled megabucks indeed you as a company have to notice a line out potential in t erms of sales, product costs, profits, and what your competitors replys if the product is introduced. The second step in the process is the apprehension development and testing. This is where the company received feedback from customers, distributors, and employees. They whitethorn in want manner use focus groups in this stage to yield feedback such as likes and dislikes of the product.

The third base step is the marketing strategy development. During this phase of the process this is where organizations set their enquiry teams to come up with a prototype of the product. This is also where the con sumers get to model the real product. A f! avorable customer reaction helps the company decision to release the product. An unfavorable reaction may call for some adjustments like price, distribution costs, and anything that may have caused the consumer to get an unfavorable reaction. The fourth step in the process is the craft analysis. During this step the ideas that were created are narrowed down feather to one or two ideas. Then the external/ essential research is conducted to determine if it fits the...If you want to get a good essay, rules of order it on our website: OrderCustomPaper.com

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