'Background of High Tech Company Essay\r'

'1.1 go with\r\nBackground of higher(prenominal) Tech Company (HTC)\r\nHigh Tech Company (HTC) Corporationis a communication and net type industry which is headquarte sanguine in Taiwan. This corporation pass in 1997-05-15.There be 16, 746 employees in the order. HTC was success plow a listed company in Taiwan on 2002-03-26.HTC was also honoured as one of the world’s best 100 brands by Interbrand, in 2011. HTC is a leader in humanoid and Windows Mobile platforms. HTC also isa global leader in smartphone innovation and design. This company built its reputation as the behind-the-scenes room decorator and manufacturer of many of the near popular OEM-branded peregrine devices on the market.\r\nSince 2006, HTC has regularly introduced many critically acclaimed planetary devices under their own brand, and their portfolio includes smartphones and tablets powered by the Android or Windows Phone operating systems. Their longstanding working relationships with fellow techn ology leaders such as Google, Microsoft and Qualcomm are more than strategic partnerships: They serve as active labs of research and development and product evolution. At HTC, collaboration is a means to a genuinely important end: creating a holistic assure for the customer. The partners ensure that hardware, software, and content management and delivery systems are united in seamless and intuitive slipway that give consumers control.\r\nTheir passion al ways discovers the best ways to integrate state-of-the-art technologies with effortless user experiences. crude-made products simply enable and enhance these experiences. And when their customers share their personal experiences with HTC products, they speak with passion and conviction. They encourage, embrace and celebrate users manduction their perspectives. The strength of the HTC community lies in its authenticity; it’s the most accurate and honest voice of real-world consciousness available. They insist on seeing through the eyeball of this community, because doing so teaches, challenges and prods them to get better at what they do †empowering their customers through personal experience.\r\n1.2 Product background\r\n completed/Introduced in the market\r\nThe Windows Phone 8X was being effected in the market in November 2012. It has four types of colour, which is violet, black, red and yellow respectively. The Window Phone 8X is carved from a single shell of polycarbonate (a synthetic resin) with a languor finish. It takes a lot to dent or gelt this curved-cornered case. The phone size is 132.35 x 66.2 x 10.12 mm and is light at 130g, and cushion-shaped, with a fattish 10.1mm place at the back housing the battery, tapering to sleazy edges.\r\nNevertheless, Window Phone 8X also contain 1.5 gigacycle per second dual-core processor, a 4.3-inch, 1280 x 720 Super LCD 2 display (341 ppi), a built-in audio amplifier, and NFC capability. It leave alone also be equipped with an 8 megapixe l rear-facing camera, a 2.1 megapixel front-facing camera. As far as memory is concerned, the 8X depart have 1 GB of RAM and 16 GB storage.\r\nBrand identity for the selected brand\r\nTo pass away a globally recognized brand, HTC broke away from its roots as the ODM smartphone maker known as High Tech Computer Corp. to become the new face of high-end Android and Windows Mobile smartphones. â€Å"HTC Innovation” was their slogan, hammering home the idea that HTC smartphones are some of the most innovative options on market. But, as many maturement/changing companies choose to do, HTC has changed their slogan. A quick view to the HTC homepage confirms the new tagline †HTC now wants to be known as â€Å"Quietly bright.”\r\nTo make it as official as possible, HTC has filed for a USPTO trademark protecting the â€Å"Quietly Brilliant” tagline. The new slogan echo HTC’s limit as a formidable smartphone maker that doesn’t necessarily need to make the marketing and promotion grabs that we’re used to seeing from Apple and Motorola. HTC actually does seem to keep quiet about their vivid products.\r\n'