Death by Chocolate Essay

How come the makers of Death by deep brown made their advertizement successful? Discuss the various proficiencys used and how they have been used. This is an analysis of the advert death by chocolate. It is an advert promoting a chocolate stripe. The advertizing is rich in techniques which have been purposely included to tempt consumers to scotch themselves and give in to the temptation of the cake. Looking at both summons of the ad it seems that in that respect is a concealed message which could possibly be summarized as, go on, be a d loathsomeness. It is almost as if such diabolical whisperings head start out at us. This message is communicated by the trident shaped fork in the hand of an ambiguous woman. Although we be given a motionless picture, there is an overwhelming sense of movement towards the cake. The makers have included this as hotshot of the techniques of the advertisement so that the consumers feel that they are holding the fork. The visual resource fulness is intentional to bring the devil out in you. Although the chocolate cake is brown, it is laced with a devilish crimson colour which adds to the Satan field of study.It is elicit in this context that the word consumer is an old detect for Satan which over again is another technique used. It is clear that the makers of the advert have worked according to the dominion that it is the visual impact of an advertisement that is most mental pictureive. Most of the second page is covered with a silky textured crimson colour on a clean-living backdrop that mirrors the combination of the crimson streaked chocolate on a white plate. Red is the colour of the devil, but it is in any case the colour of danger, excitement and fury.White is the colour of virginity and the plentiful red suggests a loss of virginity. This technique is very useful as the contrast of the colors remind us of the naughtiness inside us which drives us to violate ourselves in this mouth-watering cake. T he producers of this advert have also relied upon visual act upon and the psychological range of a functionry conjured up by the slogan and larger typography rather than the small text. The slogan, its no nonsuch cake is designed to reinforce the evil theme. The clever remark on the word angel causes reader to dwell on this word and estimate about its meaning.Puns are always mentally stimulating and enjoyable, and it is as if the enjoyment gained from it is presented to the reader as a sample of the cake itself. In fact one gets the public opinion that the designers have tried to make the whole advertisement tasty. The name of the advertisement itself, Death by Chocolate is intended to be socialise and comical. Although the word death is used, the intention is not to bring to mind fright or anxiety, but in fact, the effect is far from gloomy. The reader is invited to go away and be wrapped up in the chocolate, or at to the lowest degree to be dying to eat the chocolate. Fo r those who are fully tempted by the advertisement and go on to reading the small text, there is much much in store. The text starts off on the, naughty devil theme already developed by the visual imaging. The humour in the image of a vicar in The News of The World adds to the atmosphere of sheer evil. The use of brackets is another technique used which gives the reader the feeling that they are being told a secret, making them feel more involved with the text. This reinforces the effect of the use of the second person to make the reader feel personally addressed.The next part of the text tries to use words to convert the visual imagery of the pictures and colours into a sense taste. Words such as cakey-wakey, dark, tartness and sweet reinforce in the words which the readers have seen in picture, and the two together try to combine to bring the images to life. The french word, mi lange produces an exotic feeling that appeals to the average person. The combination of the words bitter and sweet, which in this contexts maybe oxymorons gives a feeling of devilish menace.The words lascivious develop the theme of being naughty and gives literal expression to the stark crimson on a virgin white background. Immediately after this we have a extension to sensual pleasure. It seems that the makers of this advertisement are trying to sell a chocolate cake by appealing to peoples sexual desires which nowadays is a very popular technique used by producers. The sexual imagery is completed by the reference to Lolita at the end, who was a youthful twelve year old girl corrupted by an older man.In conclusion I think that the producers have been very successful in making this advertisement effective as a whole by creating strong visual imagery and reinforcing it with subtle but direct language. I feel that there is a clear and successful attempt to appeal to human weakness and animal(a) desire, which is arguably what makes this advertisement a successful one.