Marketing intelligence: Final Exam Essay

1) Which of the hobby is NOT a measuring that might be used to improve the quality of a strongs trade intelligence?A. Watching how the stock trade reacts to bet rate changesB. Motivating distributors to pass along important intelligence from the tradeplace.C. stash away competitive intelligence by purchasing a competitors productsD. Setting up a consumer panel2) When Mollys p arnts retired, they distinct they wanted to travel. They found an ideal job that allows them to travel for free, but the wholly catch is they obligate to stay at Holiday Inns. During each stay, they screen all the amenities offered by the motel and evaluate each. The evaluation forms are displace to the motel headqu artificeers where it becomes position of the motels __________ systems.A. Accountability selective selective information system (AIS)B. marketing intelligenceC. Experiential look entropyD. Marketing research3) Typically, companies calculate about 11-12 percent of telephoner sale s for marketing research.A. TrueB. Fasle4) Which of the future(a) is NOT a component part of total client economic assess? A. Psychic valueB. Image valueC. harvest-time valueD. go value5) Lee is ever begging his m new(prenominal) to buy him an iPod because the some popular kids at his give lessons all have one. His mother contends that hell just break it or lose the music player if she buys it for him. For Lee, the approximately popular kids in his naturalize are fonts of a _______________.A. Social partitioningB. Demographic throngC. SubcultureD. Reference group6) A(n) ________________ is likely to offer on the loose(p) advice and informationabout a product or product category.A. cerebration leaderB. Diversity marketing programC. Primary reference groupD. Aspirational reference group7) Which factors have the broadest and deepest influence on consumer behavior?A. culturalB. PsychologicalC. PersonalD. Social8) Painting and consulting are considered industrial goods be cause ______________.A. nigh squares do not seek them directlyB. They are specialty goodsC. They accelerate developing and managing the finished productD. They are considered component materials9) When jester software system added a Windows-style back button to its industrial invoice worry software, the spic-and-span product ___________.A. Improved upon an existing productB. employ a pertly product lineC. Used a marketing diversification dodgeD. Added to an existing product line10) Ayal and Zif argue that going into fewer countries is wise when ___________.A. Population is low, and income size and growth are high in the initial countries chosen. B. Population and income size are high, and population growth is low in the initial countries chosen. C. Population, income size, and growth are high in the initial countries chosen. D. Population, income size and growth are low in the initial countries chosen.11) Which is the last major(ip) decision in international marketing?A. decision making on the marketing programB. Deciding which markets to enterC. Deciding how to enter the marketD. Deciding on the marketing organization12) Which of the following is NOT a tone of voice that might be used to improve the quality of a firms marketing intelligence? A. Watching how the stock market reacts to amuse rate changes B. Motivating distributors to pass alongimportant intelligence from the marketplace. C. stash away competitive intelligence by buying a competitors products D. Setting up a consumer panel13) Which is correct about hoo-hah in the communication process? A. It mostly happens during the decoding stageB. It interferes with mean communicationC. It is controllableD. It has only one source14) Marketing __________ is the art and science of choosing tar total markets and getting, keeping, and growing customers through with(predicate) creating, delivering, and communicating victor customer value.A. segmentationB. integrationC. internallyD. management15) Public policy makers have developed a substantial body of laws and regulations to govern advertising. For these reasons, an important whole step in developing anadvertising campaign is _____________.A. The social responsibility reviewB. ask network censors what to cut out of the communicationC. Preparing a copy system statementD. The creative development of the message16) Which of the following is an example of primary(a) data that would be used by Topps card company to specialize popularity of its new holograph baseball game card series? A. Sales records for baseball cards gathered by the industrys trade council. B. An bind about the hologram cards in a recent phone number of Sports Illustrated C. Data from sales records kept by exclusive dealers of Topps hologram series D. Input from focus groups that was put together specifically to prove their perception of popularity of the hologram card series17) A marketing information system (MIS) consists of ___________. A. An org anized collection of comprehensive data about single(a) customers, prospects, or suspects that is currently accessible for marketing purposes. B. The systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation. C. The people,equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. D. A set of procedures and sources used by managers to experience everyday information and relevant developments in the marketing environment.18) The step in the marketing research process thatincludes determining who will be sampled is to _______________.A. store the informationB. Develop the research planC. Define the occupation and research objectivesD. Make the decision based on the project outcomes19) All of the following are steps in the marketing research process ejectA. Compare data to government sourcesB. Collect the informationC. Define the prob lem and research objectivesD. Present the findings20) The ____________ consists of all the organizations that attain goods and service of processs used in the production of other products or function that are sold, rented, or supplied to other customers.A. Consumer marketB. Institutional marketC. Government marketD. Business market21) Toyota, the maker of the Scion brand, using what kind of brand strategy with Scion products?A. Individual callB. Blanket family name callingC. Corporate namesD. Separate family names22) When SAP software added a Windows-style back button to its industrial invoice management software, the new product ___________.A. Improved upon an existing productB. Used a marketing diversification strategyC. Added to an existing product lineD. Used a new product line23) When customers buy on the innovation of a reference price or because the price conveys a particular proposition quality image to them, they are being influenced by____________.A. The going place of competitorsB. nurse augmented by perceptionC. The psychology of pricingD. Value pricing24) A __________ pricing objective is suitable for a company that has overcapacity, intense competition, and changing customer needs.A. maximum current revenueB. Maximum sales growthC. SurvivalD. Maximum current profit25) A concept in retailing that helps explain the emergence of new retailers is called the ___________ hypothesis.A. Service-assortmentB. Product life-cycleC. Retail life cycleD. Wheel-of-retailing26) Which of the following would NOT be considered part of a marketing communications program?A. An event sponsorshipB. Personal interchangeC. A sales promotionD. Brand contact27) McDonalds franchisees get a small discount when they pay their bills for supplies within the first 7 days (when the due date is 30 days after delivery). This is an example of ___________ within channel relations.A. Sharing the risksB. Territorial rightsC. Price policiesD. Conditions of sales28) ____________ ______ are the means by which firms attempt to inform, persuade, and remind customers about the products and brands they sell. A. Marketing communicationsB. Sales promotionsC. Mass communicationsD. Brand images29) Which of the following is most almost associated with a proactive marketing orientation?A. It represents the make and sellphilosophy.B. The seller focuses on the customers latent needs.C. It is about understanding and meeting customers expressed needs. D. It involves delivering superior value30) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.A. segmentationB. integrationC. managementD. internally31) Which of the following is NOT a component part of total customer value? A.Product valueB.Services valueC.Psychic valueD.Image value32) About a year ago, Echo began renting her movies from Netflix. She perceived Netflix to be a give source because of the enhanced selection, the responsive customer service emails she has received in answer to her online queries, better pricing, and less effort compared to renting from the store in her town. Netflix has offered Echo better _________ than the local competition.A.Total customer costB.Customer perceived valueC.Customer delivered valueD.Total customer value33) Lowes home improvement stores separate out to have nicer, more knowledgeable salespeople, a better product selection, and to exercise an impeccable image. These are all part of improving the offer via _____________.A.Reducing the purchasers nonmonetary costsB.Reducing the products monetary costs to the buyers.C.Increasing the service valueD.Increasing total customer value34) _____________ are relatively unvarying and enduring divisions in society, and may exhibit distinct product, brand, and media preferences. A.SubculturesB.Social classesC.Demographic groupsD.Cultures35) Lee is constantly begging his mother to b uy him an iPod because the most popular kids at his school all have one. His mother contends that hell just break it or lose the music player if she buys it for him. For Lee, the most popular kids in his school are examples of a _______________. A.Social classB.SubcultureC.Demographic groupD.Reference group36) Business buying behavior differs from consumer buying behavior in that _________. A.Answer TextBusinesses buy products to accomplish a single goal, which varies by industry and business. B.The buyers for the business market are typically more geographically dispersed than those for the consumer market and the demand for products and function in the consumer market is unaffected by price fluctuations. C.The demand for business goods and services is derived from consumers final demand. D.Fewer people typically participate in or influence business buying decisions than in the consumer market.37) The institutional market is outmatch described as having _____________.A.Contract n egotiations and fluctuating demandB.Low budgets and a captive lineC.Derived demand, geographically concentratedsuppliers, and budgetary constraints. D.Demand elasticity and geographically concentrated suppliers38) The ____________ consists of all the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to other customers.A.Consumer marketB.Business marketC.Government marketD.Institutional market39) Toyota, the maker of the Scion brand, using what kind of brand strategy with Scion products?A.Individual namesB.Separate family namesC.Corporate namesD.Blanket family names