Marketing Term Paper Example | Topics and Well Written Essays - 2000 words

selling - Term Paper ExampleSome of these issues include, waste and pollution. This survey indicates that, Fijis competitors in this filed, face alike environmental issues (Gary and Philip, 123). The subscribe to reveals the change of operation adopted by these firms such that, they could suit the consumers who favor environmental sustainable products. For instance, the firms puddle actively embraced packaging and shipping methods, which have proved to be ecologically favorable to the environment and suits the consumers choice of environmental sustainable products (Gary and Philip, 134). Furthermore, the consumers have begun raising eyebrows on the type and tone of bottled water companies produce, due to the continued urge of consumers to obtain healthier life styles diets. This study reveals that, all these compute or issues have affected Fiji Company. Additionally, negative press has adversely affected Fijis socio-economic conditions, which have do it hard for attaining a co mpetitive market niche both locally and internationally. For instance, this survey indicates that, Fiji was compelled to lay forth approximately 40% of the staffing resources (Gary and Philip, 136). This implies that, the existing limited resources at Fijis disposal, a going forward bodily process plan should be embraced. It should be cost effective and extremely efficient. Following the status of Fijis puzzle in the market niche, a quick, but more analytic and critiquing four prospective strategic options to arm a rational decision in a bid to revive the revamped Fijis brand have been forged. Supporting this plan with diverse marketing tactics and apt communication channels, would attempt revive Fijis fortunes in the growth trend. Current situation The artesian water that was founded back in 1953 in a state called Coloradoand characterizes Fiji Water Company. Fijis water was first produced and sold to the global market in1996. This product sourced from an island called Artesian , hence packaged, shipped and sold to intermediaries across the globe (Gary and Philip, 138). This product sizing is done in diverse and appropriate sizes. This study reveals that, the product was introduced to the US market in California and Florida states. The current headwaters of Fiji Company are located at Los Angeles. Jon Edward Cochran heads it. It is significant to note that, Fiji Company is a fully owned subsidiary of displume International Corporation. Roll international is private owned firm whose worth is approximately $2b. It has over 4000 employees in diverse industries, which include, consumer jammed products, floral services and agriculture. This study reveals that, the acquisition happened in 2004, when it cost $50m (Gary and Philip, 134). It is significant, to note that, the initial year of Fijis acquisition was a gigantic success, which saw the companys sales raise up to 50% mark. This was excellent, bearing in mind the massive concentration of the water persi stence. Company Analysis and market strategies Feet industry The overall beverage industry had undergone a cumulative step-up of 30% sales increase from 2004- 2008, and it was listed to be worth $39b. For instance, it was able to sale approximately 4750m gallons in early 2000 and 9450 in 2008. Furthermore, the feet industry category receptive up new customers up to 24 million (Gary and Philip, 134). Conversely, as the worth of the bottled water category embossed steadily at an average of 50% between 2004 and 2008 saw a meager 9% increase in 2009. Segmentation Within the beverage