The impact of tobacco advertising on the females Essay

The impact of tobacco advertising on the females - Essay Example This warmer weather will likely to prompt smokers to go outside frequently to other areas if indoor smoking laws are tight. Sex appeal, independence, fashionableness, adventure, and affluence are identified as themes found in female-targeted cigarette advertising. The advertisement of cigarettes smoked by women only gave women a sense of liberation, exclusivity, and equality. In late 1960s, initial advertising campaigns of Virginia Slim included claims that there is a cigarette for women only. This is the slim cigarette made just for only women, who is tailored slim than the fat cigarettes smoked by men. In 1969, John Landry argued that early ideas if a thin cigarette did not gain positive response as per market respondents. It rather worked well when they added the idea of female orientation. In the analysis of competition on female oriented cigarette, advertising hit the market in 1968, just as the women liberation was entering the national consciousness (Barnard, 1998). The positi oning cigarettes specifically for today have liberated women who have unique swing image. It has been documented that tobacco advertising is targeting women, but less has been discovered how the needs satisfaction messages effectively promote smoking to women. The documents from the tobacco industry provided an opportunity on examining the industry’s process of developing cigarette advertising for women. The industry identified this in a research in 1980 as a salient to women of life experiences and different ages. Marketing of Satin was tested to compete in the growing market of educated and working women who smoked slim cigarette. The response to this brand of cigarette received a very... This essay "The impact of tobacco advertising on the females" outlines the connection between commercials of cigarettes and the level of smoking among women. It has been documented that tobacco advertising is targeting women, but less has been discovered how the needs satisfaction messages effectively promote smoking to women. The documents from the tobacco industry provided an opportunity on examining the industry’s process of developing cigarette advertising for women. The industry identified this in a research in 1980 as a salient to women of life experiences and different ages. Marketing of Satin was tested to compete in the growing market of educated and working women who smoked slim cigarette. The response to this brand of cigarette received a very positive response. Satin was positioned in that it could communicate to homemakers and working people that they need time for themselves to relax and foster themselves by smoking satin cigarettes. The women were also, sharing the need for escapism, private, and self indulgence (Burns, 2010). According to research conducted by Lorillard in 1981, test market respondents on satin appealed to desire to relax with a cigarette, desire to pamper individual, sensuous nature of a woman, and suppressed dream of relaxing in luxury. It was also noted that, advertisements which involves women in fantasy of escape from life’s problems with a little self indulgence which seem to be striking a nerve. This is most dangerous with focus groups especially with older women.